One of the challenges that persists due to the state-regulated retail landscape in the wine & spirits industry is pricing. Retail pricing isn’t a simple thing to implement. Though most retailers across the US are still independently owned, regional & national retailer groups are slowly gaining the majority of the business. With so many variables from state-to-state that must be accounted for, developing a pricing strategy can be very difficult.
Pricing Pulse sets out to simplify managing retail pricing across the spectrum of retailers you do business with. Most suppliers rely on their distributor partners or their local sales managers to gather retail pricing while they’re in specific accounts. This is a very manual process and can take hours upon hours to gather accurate data. Pricing Pulse targets the key retailers from each market and compiles online listed retail pricing for beer, wine and spirit products.